Wedupp

Overview

Wedupp is a B2B and B2C commercial platform which provides services to the wedding planners in the form of an information management portal and a team collaborative platform. Additionally, the company provides a mobile application which is to be used by the people attending the wedding. This application not only enables wedding planners to collect information of the attendees in the weddings but also to manage the guest list by send invitations, collecting RSVP, etc.


Title

UI/UX Design Lead

Duration

February, 2019 - Present

Role

Information Architecture
Interaction Design
GUI Testing

My Role

I work at Wedupp Pvt Ltd. as a UI/UX design Lead. My responsibility has been to revamp the website's and mobile application's user interface and experience. I worked closely with the development team and the founders to develop entirely new information architecture, determine the new colour scheme for the website, design optimized information system for the wedding planners and finally prototyping the interactions with improved usability.

The modules that I worked on are as follows:

  1. Wedupp mobile application- View
  2. Wedupp web portal for Wedding Planners
  3. Wedupp Team collaboration platform
Unfortunately, due to company NDA-contract I cannot share any details regarding the product and its development process. You can visit the website www.wedupp.com to know more about the modules described below. Here are some glimpses of my work:

These are the pictures of the office whiteboard where initially all the features of the application and the portal were jotted down while listening to the client requirements. Later, the user flow was created on the board for the development team to refer. This helped a lot as one could keep track of the flow of the application website. This also helped in the brainstorming sessions and other discussions where the user flow could easily be referred and suggested changes were simultaneously made.

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Wireframing

Wireframes of each screen and interaction elements were created by sketching them and then converting them into high fidelity prototypes. This step is essential as it helps the client to visualize the entire concept and suggest changes which can simultaneously be visualized.

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Visual Design

  1. After analysing similar platforms, I found common aspects of interface designs for such applications. This step is necessary because, proposing a new design theme which does not align with the common rules of design or common features would require the user to understand a new concept, which is frustrating.

  2. The white theme is suitable for this application as there will be many colours involved in the application such as colours in the picture uploaded and colours of the wedding invitations uploaded.

  3. The application is related to weddings which are supposed to be colourful and bright. As per the request from the client, I had to use bright and cheerful colours. Therefore I chose pink and violet to be the two primary contrasting colours of the application.

  4. The application should be consistent in terms of the interface and fonts. It should be clear and visible.

Colour Palette

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Typography

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WEDUPP MOBILE APPLICATION

This is a cross-platform mobile application. The active users of this application are the attendees of the wedding while the indirect users are the wedding planners who collect the data of the wedding guests via the application. I designed 150+ screens and the interactive elements for the application. In the following diagram, a comparison of the old and the new application in terms of the user interface and the information architecture is given. To view the application please visit the link - WEDUPP APPLICATION

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WEDUPP INFORMATION SYSTEM FOR WEDDING PLANNERS

This is a web-platform used by the wedding planners to manage and maintain individual weddings and the data inside every wedding. It provides functionalities such as maintaining guest lists, creating reports, track wedding arrangements and event status, etc. I designed around 120 User Interface screens for the portal. The portal for planners is hosted and requires a login for every planner. You can visit the portal by following this link - WEDUPP PORTAL FOR PLANNERS

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WEDUPP TEAM COLLABORATIVE PLATFORM

This is a web-platform used by the wedding planners to manage and maintain their teams and assign tasks to their members. It provides features such as creating channels for different teams, delegating responsibilities using to-do lists and chats and, online file sharing.

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What did learn?

  1. Being the Lead designer I was responsible to make important design decisions. Knowing both the technical side and the design aspect of the product, I could very well establish a relation between the code and its implementations. I understood that at time due to technical limitations the design has to be changed.
  2. Client requirements keep on changing, it is not always possible to quickly prototype the changes asked. I understood the role of sketching the interfaces here.
  3. During my work on the information management portal for wedding planners, I learnt to design interfaces which contain huge data. I studied how adding white spaces can help to reduce the effect of clustering of a huge amount of data on the screen. I implemented the same in the tables and reports displayed in the portal. This step helped me improve the user experience.